20+ years building products
For more than 20 years, I worked as a product owner / product manager across many industries. I helped large companies and startups build digital and industrial products, MVPs of mobile and web apps, and websites.
Today I keep what matters most from that work: attention to the person and judgment about what's worth building. Instead of starting with a long specification, I build a small working version and use it with the client to see what fits and what needs simplifying. With AI, building that first version is often faster than describing it in detail. I still turn ideas into reality — just by a shorter route.
My adventure with technology began in 1985, with a ZX Spectrum+. More than 40 years have passed since then, and I still explore what computers can do with the same enthusiasm. Today I use AI and modern tools to help others bring their visions to life.
See my professional storyA path of personal transformation
My own path of growth has lasted almost 20 years and is the foundation of how I work with technology. An important turning point was discovering Thai massage more than 6 years ago, which I began to develop into a holistic approach. Over time, this path expanded to include breathwork in the RBM tradition, shamanic work, and life coaching.
Numbers, words, and charts stopped being the primary focus. The user's psychological comfort became essential, because beyond ordinary usability, technology must first and foremost feel light and place no unnecessary strain on our nervous system. If the thought of picking up your phone or sitting down at a piece of software makes you tense, something is not working. This lightness is much more than “software that's easy to use” — it's something you can feel in your nervous system.
See my personal story
Technology that's healthy for people
By combining my experience building products — websites, online stores, web services, mobile apps, and more — with attentiveness to emotions and the capabilities of AI, I create next-generation solutions for small and medium-sized businesses using the latest design patterns.
We start with an idea or intuition, build a small working version, and test it in real use. My flagship product — Heartman, an AI Employee — shows this in practice.
I had a hunch that conversations with ChatGPT can become overwhelming because of the volume of information, while tools such as Claude Cowork, Claude Code, and Codex can be intensely taxing over longer periods of use. So I replaced all that tedious work at the computer with a conversation with an AI Employee over Telegram.
My dream is for technology to stop overwhelming us and instead let us spend more time with ourselves and our loved ones.
Discover Human Transformation Lab