Learn to build websites for your clients that don't end with an admin panel full of plugins, updates and stress. Your client simply messages Waldemar Webmaster, and the changes appear on the site.
Heartpress is a model for building websites with AI and handling changes through Waldemar Webmaster.
First English edition starts July 29, 2026.
a new CMS model
Client
Change the headline, add a new testimonial and swap the photo in the offer section.
Waldemar Webmaster
Sure. I've prepared the changes. Want to publish?
Result
The site stays alive without a classic admin panel and without asking the developer for every small change.
You build the client's website, then make changes to it in minutes, not hours.
The client describes a change the way they'd tell a person. The system helps turn it into a safe website update.
You charge a monthly subscription for Waldemar Webmaster that makes the client's changes — without your involvement.
Who it's for
If you build websites on WordPress and juggle clients, fixes, content and maintenance — Heartpress will show you how to step up a level: from website builder to designer of a system where your client can talk to their own website.
You have experience building websites and want to use AI in practice, not just as a curiosity.
You want to sell clients something fresher than "a panel for editing content".
You like being in control of quality, but don't want to handle every tiny client change by hand.
Why now
For years the CMS panel was a compromise: the client gets access to content, but with it comes a chaos of settings, updates and the risk of accidentally breaking the site.
AI changes the rules of the game. Instead of teaching the client a panel, we can give them a simple way to talk to their website. Instead of another theme and a bundle of extensions — a lightweight site, a clear change process and Waldemar Webmaster that helps keep things in order.
Comparison
It's the difference between a system your client has to learn and a website they can update through conversation. No fighting the panel, plugins or accidentally breaking the layout.
WordPress
A classic build often takes 3–14 days: theme, plugins, panel, configuration and manual fine-tuning.
Heartpress
You can build the first version of a website in 3–14 hours, because structure, content and fixes are created in AI-assisted work.
WordPress
The client has to log into the panel, find the right place and know what not to touch.
Heartpress
The client describes the change in plain language, and Waldemar Webmaster walks them through the update.
WordPress
It's easy to accidentally change the layout, delete a section or break the page in the editor. Undoing changes depends on backups and configuration.
Heartpress
Changes can be reviewed in a preproduction environment before publishing, and the previous version of the site can be restored with a single command.
WordPress
The base cost is usually hosting and a domain, but updates, plugin conflicts and fixes can generate extra work.
Heartpress
On top of hosting there's the cost of the AI subscription, but part of the value shifts from manual technical upkeep to intelligent care over changes.
WordPress
The client gets yet another tool they have to learn — or avoid.
Heartpress
The client feels like they have their own webmaster on hand — they just write what they want changed.
WordPress
Usually a one-off build, with later manual fixes billed separately.
Heartpress
A website plus a monthly subscription for Waldemar Webmaster and intelligent care over changes.
Program
The first English edition runs July 29–31, 2026, 5–7 PM CEST (11 AM New York / 8 AM Los Angeles / 4 PM London). You'll learn the Heartpress model: how to build websites with AI and give clients simple, conversational change management. We'll walk through the process, the decisions and the setup so you understand what you're building and why.
What working with AI looks like as a real website-building process — how to think in intent, structure and outcome instead of just tools.
How to set up a workflow for your client where changes are prepared, reviewed and published without accidentally breaking the site.
How to build an experience where the client messages a bot, describes a change, gets a summary and decides what goes live on the site.
Launch edition
The first edition is for people who want to test a new way of working fast, hands-on and without big financial risk.
Launch price of the first edition
$139 $289
the launch price applies to the first edition only
first English edition: July 29–31, 2026, 5–7 PM CEST (11 AM New York)
3 online workshop sessions
You'll learn to quickly build high-quality, safe websites with AI for your clients
You'll see how to connect a messenger (Telegram/WhatsApp) to modify websites using natural language
We'll build the whole infrastructure so you can easily plug in more clients and earn subscription revenue
You'll learn to do it safely, with quality, without falling into AI slop.
The Heartpress training is no longer running. I am developing it as a service for website creators: I install Waldemar Webmaster for your clients’ sites, or set up a server of your own. Email me and we will work out the details.
Email me — Waldemar Webmaster for your clientsAfter the course
A new service, higher value, less manual upkeep and positioning as someone who understands AI in real business.
A simple website, a clear process and the feeling they can change content without learning a technical panel.
Done-for-you ecosystem
If you don't want to go through the whole process yourself, I can build you a complete Heartpress ecosystem for working with websites, AI and a subscription-based Waldemar Webmaster.
You focus on building websites with AI, plug in your clients and collect a subscription for the Waldemar Webmaster assistant that helps clients request and ship changes on their sites.
Waldemar Webmaster
An ecosystem where your clients can talk to Waldemar Webmaster.
A model that lets you plug in more clients and sell them ongoing care.
Pays for itself in half a year with 10 clients paying the Waldemar Webmaster subscription.
Implementation price
~$1,994
pays for itself in half a year with 10 clients
Write "Heartpress" and leave your email. I'll get back to you with details about the next edition and the launch-price payment.
Describe your situation — I usually reply within 24 hours.
Thank you! I'll reply as soon as I can.
Try again or email me directly.
© 2026 Heartmade. Paweł Jurewicz. by Przyjemna Spółka sp. z o.o.
Vibe-coded by Heartmade